Project –––––– / 04
Pixar Cars 3
Approached by Jam3 to create a concept Web GL experience to give users the chance to personally customise their very own Cars character to promote of the upcoming release of Pixar’s Cars 3.
The users are given a choice of 3 generations which best matches their aesthetic or personality, they are able to customise colours, headlights, rims, facial expressions even personalised stickers. Once created they are able to either photograph their customised character or embed into a 360 social image which they will be able to share on social media.
Jam3 / Pixar & Disney